Hi ✌🏼
I’m Gabe.
I help brands get unstuck — turning culture and community into long-term growth.
I’ve had the privilege of leading brand, digital, and social strategy for some of the most iconic names in culture—always focused on helping brands connect more deeply to the people they serve. My experience is extensive and varied - it lets me see connections others might miss and bring clarity, momentum, and soul to the work.
If that sounds like something you need, let’s talk.
Trusted by brands at the intersection of culture, sport, and storytelling:
From startups to icons, I help teams bridge brand, culture, and community.
how i help brands grow
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Bring clarity to your brand’s foundation. I help teams define who they are, what they stand for (and for whom), and how that translates into real-world connection and growth across content, channels, and more.
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Find your place in culture — and make it matter. I help brands tap into the moments, communities, and collaborations that build genuine relevance.
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Get senior-level strategy without the full-time commitment. I plug in as your marketing lead to guide planning, creative, and performance with clarity and momentum.
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Need a quick gut check or an outside perspective? From campaign reviews to positioning audits, I bring strategic clarity to wherever you’re stuck.
30-minute intro call = no pressure, just good vibes and ideas.
A few highlights
Strategy meets storytelling.
Here are a few projects that brought culture, community, and commerce together.
El pollo loco
Culture · Community · partnerships
Reimagined how food, fandom, and identity intersect. Built an integrated strategy connecting brand, community, and live experiences.
Brand relaunch & Transformation
Repositioned the brand for a new generation. Defined a culture-first playbook engaging Gen Z, Latinos, and tastemakers through content and partnerships.
Rockstar Energy
Connected community & commerce
Bridged performance, storytelling, and commerce. Built a global framework for how Nike Running showed up in social and drove measurable growth for Nike Training Club via consumer-led insights.
NIKE
Behind the work
I’ve spent over 15 years leading marketing and brand strategy for some of the world’s most recognizable names — Nike, Rockstar Energy, Activision, and El Pollo Loco among them.
My work lives at the intersection of culture, community, and commerce. Whether leading teams brand-side or guiding clients through Bebo Café Media, I help brands connect what they stand for with the people who make them matter.
I’m a strategist by trade, storyteller at heart, and builder by nature — focused on bringing clarity, momentum, and soul to every project.